The Challenge:  How can we reimagine Boston’s identity through color in a way the entire city can experience and adopt?

The Solution: Headspace’s #LiveInColor campaign disrupts the monotony of city life by bringing pockets of mood-boosting color to everyday spaces.

Out-Of-Home
















Social Submissions






Custom Installations
Based on Instagram submissions, the Headspace team will create installations in the locations
around Boston that people want to see filled with color.














Organic Social






Digital Extension: Phase 5







Merch: Peel & Stick Glass Wallpaper