1. Heinz
2. Headspace
3. Hellmann’s
4. Urban Outfitters x deLia*s
RESUMECONTACT ME
HOLY JALEPEÑO
Heinz
The Challenge: Get Gen Z and younger millennials to try and buy Heinz Jalapeno Ketchup by inspiring usage during breakfast.
The Solution: Breakfast is in desperate need of salvation (whether it be skipping the meal or simply eating boring meals)— and Heinz is here to redeem it, turning the ordinary into the divine.
Out-Of-Home
Social Media Challenge
Social media users will be invited to confess their breakfast sins for a chance to redeem a free bottle of
Heinz Jalapeño Ketchup to spice up their mornings. The most outrageous submissions will be
featured on Heinz’s social channels, along with a customized redemption recipe to match their sin.
Social media users will be invited to confess their breakfast sins for a chance to redeem a free bottle of
Heinz Jalapeño Ketchup to spice up their mornings. The most outrageous submissions will be
featured on Heinz’s social channels, along with a customized redemption recipe to match their sin.
Museum Activation
At The Met, The Last Boring Breakfast reimagines The Last Supper with
Heinz Jalapeño Ketchup on the table. Ask why, get a free mini keychain.
At The Met, The Last Boring Breakfast reimagines The Last Supper with
Heinz Jalapeño Ketchup on the table. Ask why, get a free mini keychain.
Mini Keychain:
Confession Booth Activation
Guilty of bland breakfasts? Step inside, confess your sins (yes, even dry toast),
and leave absolved—with a free Heinz Jalapeño Ketchup keychain.
Guilty of bland breakfasts? Step inside, confess your sins (yes, even dry toast),
and leave absolved—with a free Heinz Jalapeño Ketchup keychain.